Search Engine Optimisation

Search Engine Optimisation

A good SEO strategy distinguishes itself not by its efforts but by its ability to refine the strategy through testing, resulting in more efficient and effective outcomes.

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  • Set up Google Search Console & Bing Webmaster Tools
  • Set up Google Analytics
  • Install and configure an SEO plugin (WordPress)
  • Generate & submit a sitemap
  • Create a Robots.txt file
  • Check Search Console for manual actions
  • Make sure that your website is indexed correctly

  • Identify Your Competitors
  • Find your main ‘money’ keywords
  • Find long-tail keyword variations
  • Create a keyword map
  • Analyse the intent of pages that rank
  • Identify questions that are being asked
  • Understand how difficult it is to rank for target keywords

  • Make sure you are using HTTPS
  • Check for duplicate versions of your website
  • Find & fix crawl errors
  • Improve site speed
  • Fix broken internal & outbound links
  • Find and fix HTTP links on HTTPS pages
  • Make it mobile-friendly
  • Use an SEO-friendly URL structure
  • Add structured data
  • Check the page depth
  • Check temporary 302 redirects
  • Find and fix redirect chains & loops

  • Fix duplicate, missing & truncated title tags
  • Find & fix duplicate & missing meta descriptions
  • Find and fix multiple H1 tags
  • Improve title & meta tags and page content
  • Run a content audit and prune content
  • Optimise images (naming ALT tags, size etc)
  • Improve internal linking
  • Find & fix keyword cannibalisation
  • Find and fix orphaned site pages
  • Checking all content is relevant and up-to-date

  • Analyse your competitor’s link profile
  • Conduct a link intersect analysis
  • Turn unlinked mentions into links
  • Find new link building opportunities
  • Set up and optimise Google My Business
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“The team at Elevative are fabulous. They helped us unlock our potential online and offline. We have experienced year on year growth due to their progressive approach.”

Heather Akroyd
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